Marketing toolkit
To help you promote your participation in Chicago Restaurant Week (CRW) we have created a marketing toolkit for your use. This provides you with the tools you will need to help market and promote your participation in CRW 2024.
2024 CRW Marketing Toolkit includes:
Social media assets
Through the power of social media, you can tell incredible stories and attract excitement for your business. Leverage our Social Media Toolkit to explore best practices associated with promoting your restaurant as a part of Chicago Restaurant Week.
Check back in mid-December for the Social Media Toolkit.
Logos
Download Chicago Restaurant Week logos
- CRW Logos Files
- You may use the 2024 Chicago Restaurant Week logo on your menu, marketing materials, and social media. Please note that your restaurant logo must also be included on everything you’re creating so it specifically communicates your restaurant’s participation in the program.
- JPEG
- Transparent PNG
- EPS
- Reverse EPS
- You may use the 2024 Chicago Restaurant Week logo on your menu, marketing materials, and social media. Please note that your restaurant logo must also be included on everything you’re creating so it specifically communicates your restaurant’s participation in the program.
Marketing strategy tips & tricks
Use the below tips and tricks to help you leverage your participation in Chicago Restaurant Week and further amplify your message.
- Website: The first place you can start promoting CRW is on your restaurant’s website. Creating banners, widgets, or callouts on your site’s homepage that link to your eatitupchicago.com restaurant listing will provide patrons the ability to plan ahead for their dining experience. Customers can view your restaurant’s menu(s) and are able to reserve their table on the spot; thus, creating a more engaging experience. Additionally, if your organization has a blog, it would be wise to highlight your upcoming CRW menu(s) to provide a highly descriptive, visual experience before dining in your restaurant for CRW.
- Social media: Using the power of tools such as Facebook, Instagram, Twitter, and TikTok, there are numerous ways to achieve visibility and recognition.
- Email: Sending out personalized correspondences to your database increases the likelihood they will engage and book reservations. Therefore, when promoting your special CRW menu(s) availability via email, consider eliminating daily specials during this period (January 19 – February 4, 2024) so customers gravitate toward the CRW menu(s). Also, including unique experiences such as wine, beer, and cocktail pairings, or supplemental dishes for CRW, create an upsell opportunity for increasing total check value.
- Print collateral: To create a more inclusive dining experience for CRW diners, make sure to present all diners with the Chicago Restaurant Week prix fixe menu(s) along with the regular menu. You can also produce signage for the front of your restaurant and/or on tabletops to increase pre-event awareness for customers.
- Word of mouth: Whether it is regular restaurant patrons or even your own staff, one of the strongest methods to promote your inclusion in CRW is through the power of personal referrals. We recommend educating your restaurant team (including marketing/PR, servers, staff, hosts, etc.) on the CRW program details so they’re prepared to answer any questions diners may have. Additionally, you could reward staff for excellent service through incentives to keep them inspired and motivated during the CRW promotion.
Chicago Restaurant Week Sponsors
