Marketing Toolkit

Marketing Toolkit

Chicago Restuarant Week, Jan 24 - Feb 9, 2020

Marketing Toolkit

To ensure we are setting up our participating Chicago Restaurant Week restaurants for success, Choose Chicago has put together a NEW marketing toolkit. This comprehensive section is strategically curated to provide you all of the tools you will need to personalize and communicate to your audience your participation in CRW 2020.

2020 CRW Marketing Toolkit includes:

Marketing strategy tips & tricks

When positioning your individual restaurant as a part of a larger program such as Chicago Restaurant Week, it is important to identify opportunities to leverage the power of inclusion. We have outlined some places where your brand can truly shine in parallel with the CRW program:

  • Website – The first place you can start promoting CRW is on your restaurant’s website. Creating banners, widgets, or callouts on your site’s homepage that link to your eatitupchicago.com restaurant listing (which will be launched in mid-December) will provide patrons the ability to plan ahead for their dining experience. We have supplied sample creative you can add to your restaurant’s website (see below). Customers can view your restaurant’s menu(s) and be able to reserve their table on the spot; thus, creating a more engaging experience. Additionally, if your organization has a blog, it would be wise to highlight your upcoming CRW menu(s) to provide a highly descriptive, visual experience before dining in your restaurant for CRW.
  • Social media – Using the power of tools such as Facebook, Instagram, and Twitter, there are numerous ways to achieve visibility and recognition. Refer to our comprehensive social media guide below regarding best practices.
  • Email – Sending out personalized correspondences to your database increases the likelihood they will engage and book reservations. Therefore, when promoting your special CRW menu(s) availability via email, consider eliminating daily specials during this period (January 24 – February 9, 2020) so customers gravitate toward the CRW menu(s). Also, including unique experiences such as wine, beer, and cocktail pairings, or supplemental dishes for CRW, create an upsell opportunity for increasing total check value.
  • Print collateral – To create a more inclusive dining experience for CRW diners, make sure to present all diners with the Chicago Restaurant Week prix fixe menu(s) along with the regular menu. You can also produce signage for the front of your restaurant and/or on tabletops to increase pre-event awareness for customers.
  • Word of mouth – Whether it is regular restaurant patrons or even your own staff, one of the strongest methods to promote your inclusion in CRW is by the power of personal referrals. We recommend educating your restaurant team (including marketing/PR, servers, staff, hosts, etc.) on the CRW program details so they’re prepared to answer any questions diners may have. Additionally, you could reward staff for excellent service through incentives to keep them inspired and motivated during the CRW promotion.

Pro tip: Clearly communicate to consumers if you’re having a time limit for reservations. You can use the power of your website, restaurant listing, OpenTable reservation system, and word of mouth in your restaurant to avoid any confusion.

  • Example: Dinner reservations are limited to 60 minutes/90 minutes/etc.

Social media best practices

Through the power of social media, you can tell incredible stories and attract excitement for your business. Leverage our Social Media Toolkit to explore best practices associated with promoting your restaurant as a part of Chicago Restaurant Week.

Digital assets

Download Chicago Restaurant Week assets

The Choose Chicago team has developed a comprehensive digital assets library for our partners to take leverage in promotion of Chicago Restaurant Week. This Dropbox folder includes the following:

  • Social Media Promo Graphics & Templates
    • We highly encourage utilizing restaurant images as well as the Chicago Restaurant Week logo on your social media promotion posts.
      • See HERE for our design best practices guide
  • CRW Logos Files
    • You may use the 2020 Chicago Restaurant Week logo on your menu, marketing materials, and social media. Please note that your restaurant logo must also be included on everything you’re creating so it specifically communicates your restaurant’s participation in the program.
      • JPEG
      • Transparent PNG
      • EPS
      • Reverse EPS
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