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The series launches Saturday, April 6 and celebrates Chicago neighborhoods as travel

CHICAGO, IL (April 1, 2024) – Choose Chicago announced today the upcoming release of a new neighborhood travel show titled “The 77: A City of Neighborhoods.” This new series tells the stories of residents and small business owners in five neighborhoods, taking viewers on a captivating and delicious journey to explore the authentic stories, culinary traditions, and preservation efforts that define these remarkable communities. Choose Chicago will host a launch event for media and invited guests from the communities featured in the series at the CIBC Theatre this Saturday, April 6. The series is one piece of Choose Chicago’s broad efforts to support community-led neighborhood tourism through traditional and digital marketing, neighborhood guides, the Chicago Alfresco Program, and more. The series will be available on April 6th to stream for free on YouTube and at

“Choose Chicago has produced something very special with ‘The 77: A City of Neighborhoods’,” said Mayor Brandon Johnson. “This is more than just a travel series; it is a journey into the soul of Chicago. By showcasing our diverse neighborhoods, we are not only celebrating our cultural heritage but also inviting visitors and residents alike to discover the people and communities that make this the greatest freaking city in the world!”

“We’re taking a new and creative approach to marketing our city with this series,” said Rich Gamble, Interim President and CEO at Choose Chicago. “As a lifelong Chicagoan, it is especially important to me that we encourage visitors to both explore both our iconic downtown attractions and get off the well-trodden tourist paths and into the heart of our communities. There are exciting cultural and culinary experiences to be had year-round throughout Chicago.”

The series will feature five unique Chicago neighborhoods: Pullman/Roseland, Humboldt Park, Bronzeville, Uptown, and Little Village, with versions of the latter available for streaming in both English and Spanish. Through conversations with residents and local business owners, “The 77: A City of Neighborhoods” uncovers untold stories that that make each neighborhood a one-of-a-kind and indispensable part of Chicago. The half hour episodes will be used to continue attracting locals and visitors to explore Chicago’s unique and vibrant neighborhoods.

“As a long-time community member of the Asia on Argyle corridor in Uptown’s Chicago neighborhood, I am honored and humbled in sharing my story, my community’s story in Choose Chicago’s travel series ‘The 77: A City of Neighborhoods’,” said Hac Tran, co-founder of Celebrate Argyle and Culture and Communications Manager at the Uptown Chamber of Commerce. “Chicago is a mosaic of many cultures, histories, and stories, and Choose Chicago’s effort in shining a light on these narratives truly reveals that Chicago is in fact a city of neighborhoods.”

“Our goal with this project is not just to attract visitors but to challenge misperceptions about Chicago’s neighborhoods,” said Rob Fojtik, Vice President of Neighborhood Strategy at Choose Chicago, who acts as the series’ host. “Each of these five episodes are crafted to share the untold stories and hidden gems that make these communities unique, further enriching the visitor experience. We worked with community-based partners to identify and elevate the voices and stories that define the neighborhoods featured. The series is a great asset for anyone looking for authentic, only-in-Chicago experiences.”

Skalawag Productions, an award-winning Chicago-based film studio, was chosen through an RFP process and became an integral partner in weaving together the neighborhood stories that are presented through beautiful food videography, captivating interviews, and industry-leading graphics.

Andrea D. Reed, Executive Director, Greater Roseland Chamber of Commerce, said, “I am proud to be featured in this powerful series highlighting the people and places that make Pullman, Roseland, and our whole city great. It is so important to tell the stories of our rich history, local entrepreneurs and community leaders who work hard every day to build better lives and create opportunities for their families and their neighbors.”

Following the launch event on April 6, Choose Chicago will also be hosting neighborhood screenings in each of the communities featured in “The 77: A City of Neighborhoods.”

  • Humboldt Park: Wednesday, April 10 at 6pm | National Museum of Puerto Rican Arts and Culture | RSVP
  • Little Village: Thursday, April 11 at 6pm | Mi Tierra | RSVP
  • Bronzeville: Tuesday, April 16 at 6pm | Oakwood Center | RSVP
  • Uptown: Thursday, April 18 at 6pm | Wilson Abbey | RSVP
  • Pullman/Roseland: Tuesday, April 23 at 6pm | Pullman National Historical Park | RSVP

The project has been made possible thanks to American Recovery Plan Act (ARPA) funds distributed by the City of Chicago to support neighborhood tourism marketing. In addition to this new video series, Choose Chicago works directly with 30 neighborhoods across Chicago to market our communities and position Chicago’s neighborhoods as prime destinations for residents and visitors alike.


About Choose Chicago

Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor and meetings destination, leveraging the city’s unmatched assets to ensure the economic vitality of the city, its residents and our partner business community. Follow @choosechicago on Facebook, Instagram, LinkedIn, TikTok and X/Twitter and tag #ChicaGOandKNOW. For more information, visit