FOR IMMEDIATE RELEASE

Media Contacts:
Stephen Crano | scrano@choosechicago.com| (312) 567-8505
Bradley Norman | bradley.norman@praytellagency.com | (352) 727-1726

Choose Chicago Announces New National and International Agency Partners to Expand Global Media Reach and Drive Visitation
Agencies were selected following a competitive RFP process

Chicago, IL (July 27, 2026) — Choose Chicago today announced a roster of new and renewed national and international agency partners that will accelerate demand for Chicago by increasing the city’s visibility and influence among leisure travelers, meeting planners, and global audiences. Selected through a competitive request for proposals (RFP) process, the agencies will support the city’s official destination marketing organization through proactive media outreach, influencer and content strategy, creative development, and localized communications in key domestic and international markets.

“As we continue building on Chicago’s momentum as one of the world’s premier visitor destinations, it’s critical that we have best-in-class partners telling our story in every corner of the globe,” said Kristen Reynolds, President and CEO of Choose Chicago. “Our new agency partners bring deep expertise in destination marketing, strong relationships within their respective markets, and a shared passion for showcasing everything that makes Chicago an incredible place to visit, meet, and explore. Our team looks forward to working alongside these agencies to expand our reach, strengthen our brand, and inspire even more travelers to experience our city.”

Choose Chicago’s agency partners by market include:

Additionally, Choose Chicago has retained The PC Agency and Fathom Co. as its lead in-market agencies for the United Kingdom and Canada, respectively, continuing successful relationships that have helped strengthen Chicago’s presence among travelers and media.

“I’m excited that Choose Chicago has selected new media partners to help tell our city’s story to the world,” said Mayor Brandon Johnson. “Chicago’s tourism and hospitality industry continues to drive record economic impact, and we’re proud to welcome visitors from across the country and around the globe.”

Working closely with Choose Chicago’s in-house marketing and communications teams, the agencies will execute market-specific campaigns designed to increase awareness of Chicago as a premier destination for leisure travel, travel trade, conventions, meetings, and major events.

Praytell’s Travel & Tourism practice co-leads, Jamie Simpson, EVP and Maria Opatz, SVP shared their excitement about working with Choose Chicago: “Partnering with Choose Chicago feels like a natural extension of the momentum Praytell’s been building in the Chicago market for years. Chicago has an undeniable creative energy—from its world-famous architecture to the arts and food scenes that give the city its soul. We felt chemistry with the Choose Chicago team from day one, and we’re looking forward to bringing our signature blend of ‘tried and true’ tourism expertise and ‘refreshing and new’ creative perspective to build upon the incredible work Choose Chicago is already doing.”

The new agency partnerships support Choose Chicago’s long-term strategy to increase total visitation, expand Chicago’s global brand recognition, and capitalize on unprecedented key opportunities for the city in the years ahead, including major sporting events, conventions, cultural celebrations, and international travel growth. By combining local expertise with in-market insights around the world, Choose Chicago will continue telling the city’s story to audiences where they live, work, and plan their next trip.

Choose Chicago is planning an event to introduce new global agencies to local business partners in November as part of the organization’s All for the Love of Chicago Roundtable series. Details of the event to come in the months ahead.

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ABOUT CHOOSE CHICAGO

Choose Chicago is the official destination marketing organization responsible for promoting Chicago as a global tourism and meetings destination—the city that’s Never Done, Never Outdone. Choose Chicago leverages the city’s unmatched assets to enrich the community by attracting meetings, events, and more than 55 million annual visitors, generating over $20 billion in economic impact. Follow @ChooseChicago and tag #NeverOutdoneChi on Facebook, Instagram, LinkedIn, TikTok, and X/Twitter. For more information, visit choosechicago.com.