"People come to events to network and make valuable interactions and Proxfinity makes it easy," says Co-Founder Christine Hutchison. "Our goal is to bring back the face-to-face experience, and help people keep phones in their pockets during networking events."
The smart BullseyeTM Badge uses patented technology and data to create real-time social connections.
Here's how it works:The badge provides a visual notification that allows people to spot each other in crowds. Participants see their initials on the matching user's badge and their initials on yours.
The badge uses proprietary algorithms to find your best nearby matches and eliminates time wasted looking for valuable leads.
The Proxfinity App is used to download your affinities, keep track of your matches, and automatically exchange and organize matching users. A dashboard aggregates raw data, providing insights that drive action and substantiating the true value of attending events.
Several global corporations and thousands of participants are already using the technology as a way to visually find valuable contacts that are in close proximity that share business or personal interests.
Paul Kitti, event planner for Chicago Innovation Awards, says, ‘The networking badges were a huge success. There was definitely an added level of energy and excitement. And the Proxfinity team was great to work with."
Recent Proxfinity client Wrigley Corporation added an element of gamification, using a leader board to drive participants to use their networking smart badges between sessions and during receptions over a multi-day event.
"We want to create a fun environment where we facilitate the right people to have the right conversations and are creating a hands-on digital experience that creates deeper relationship building around key meeting objectives," says Co-Founder Lisa Carrel.