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MOTORCYCLE SAFETY MEETS STYLE

High-performance Dainese motorcycle gear seamlessly melds protection with fashion.

HISTORY

Dainese was founded in Italy in 1972 by 24-year-old motorcycle enthusiast Lino Dainese. Tapping into regional leather and clothing expertise, Dainese first unveiled his contemporary, cutting-edge motorcycle styles in his Milan showroom. Over the years, Dainese has infused the company’s ergonomic motorcycle gear with innovative safety features originally designed for suits worn by world champion racers, including legends Giacomo Agostini and Valentino Rossi.

Dainese Body 1

INNOVATIONS

Today, everyday motorcycle riders enjoy the benefits of Dainese’s forward-thinking, high-quality design. One of Dainese’s most impressive inventions is the D-Air® System, an ultra-rapid inflatable airbag system built into specially designed protective garments. The system does not require any vehicle-mounted sensors, instead utilizing six sensors, electronics and GPS integrated into a Pro-Armor back protector, allowing total freedom of movement while ensuring riders’ utmost safety on the road.

Dainese’s unique Custom Works program custom designs and fits race suits and two-piece sets for customers. Based on a customer’s bike and riding style, Dainese experts will take 25 different measurements to tailor an exact fit. They also help customers design their own leathers and accessories (including boots and gloves) in their favorite colors and fabrics, handcrafting an outfit that is uniquely theirs.

Dianese Body 2

DAINESE CHICAGO

Drop in to the Dainese Chicago store on the city’s Near North Side, grab a complimentary espresso and spend time chatting with the knowledgeable staff. The Chicago location is Dainese’s fourth worldwide store, acting as a dynamic hub for the city’s motorcycle community. The store offers the best of the Dainese MOTO line, including leather jackets and world-renowned Italian AGV helmets, along with services like a glove and helmet sanitizing machine.

Dianese Body 3

The Dainese Chicago store is also a great place to gather with fellow motorcycle enthusiasts. Regular store events include MotoGP replays, Bikes and Brunch, and safety seminars.

 

MOTORCYCLE SAFETY MEETS STYLE - BROUGHT TO YOU BY DAINESE CHICAGO

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