Festivals, Fairs & Special Events
The Pepsi Challenge July 10, 2026
The Pepsi Challenge returns in Chicago again!
In case you missed it in June, PEPSI® is bringing the iconic blind taste test to your area again, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in Chicago will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
Taste of Chicago
- Date: July 8 – July 12
- Time: 12:00 PM – 8:30 PM CT
- Location: 301 South Columbus Drive, Chicago, IL 60605
- Tickets Needed: No
