H&M x Confidence Apparel Holiday Style Experience

Join us at H&M’s Michigan Avenue flagship for the H&M x Confidence Apparel Holiday Style Experience, a one-day pop-up celebrating fashion, creativity, and community. This landmark collaboration marks the first-ever moment a Chicago-grown brand, Confidence Apparel, is popping up with the international fashion company H&M.

Explore exclusive Confidence Apparel pieces curated for the season, enjoy live styling demos, meet the designer, and receive a free gift with purchase. This immersive holiday experience blends luxe streetwear, Chicago culture, and festive energy—right in the heart of the Magnificent Mile.
Free and open to the public. RSVP encouraged: www.shop-confidence.com/events