Color Factory

Color Factory is an interactive art museum located on the lower level of Willis Tower. Chosen by TimeOut as one of the 22 Best New Experiences in the World in 2022, Color Factory Chicago is a “can’t miss” activity for all ages. Experience the joy of color through all the senses – see, smell, hear, taste and feel color! Our latest location is designed specifically for Chicago with nods to the city at every turn. You’ll hear the voice of the CTA, jump into a St. Patrick’s Day-inspired ball pit, and dance in a room filled with confetti in the colors of the Chicago flag. We partnered with local and internationally-known artists to take guests on a unique, dynamic, and colorful journey.

The Color Factory experience includes:
25,000 square feet filled with 15 immersive exhibits
Our signature ball pit and confetti room
Sweet treats + surprise giveaways
Complimentary digital photo booth photos sent directly to your email inbox