World Fashion Festival

The 8th Annual World Fashion Festival (WFF) in conjunction with the Illinois Chamber of
Commerce will take center stage September 18-20, 2025, at Macy’s, 111 N. State Street, Chicago,
transforming the iconic store into a global runway affair. This year’s festival proudly spotlights seven
countries—Argentina, Spain, Ethiopia, Jordan, Palestine, Mongolia, and Indonesia—marking the most
internationally diverse showcase in WFF history.
For the first time, Macy’s will host a 3-Day Runway Pop-Up Experience in the historic Narcissus Room
(7th Floor), where festivalgoers can purchase garments directly from international designers. Beyond
the runway, the event highlights the cross-cultural dialogue of fashion, celebrating craftsmanship,
innovation, and identity from across continents.