Festivals, Fairs & Special Events
Beauty on the Block August 8, 2026
BEAUTY ON THE BLOCK | CHICAGO 2026
A CELEBRATION OF BLACK BEAUTY.
Saturday, August 8, 2026 | 11 AM to 6 PM
Union Park, Chicago IL
Presented by Cash App and Square
BEAUTY ON THE BLOCK
Beauty on the Block is The Black Beauty Club’s free, open-air beauty and culture experience celebrating Black beauty, Black-owned businesses, and the consumers, creators, founders, and service providers shaping the future of the industry.
Part block party, part live marketplace, Beauty on the Block brings beauty into the streets of Harlem for a high-energy day of shopping, services, music, food, founder discovery, creator moments, and community.
THE MISSION
Beauty on the Block exists to amplify Black-owned beauty businesses, celebrate the power of the Black consumer, and create a public platform where beauty culture can be seen, supported, and invested in.
This is a celebration of the people who have always shaped beauty culture and the businesses building what comes next.
WHAT’S HAPPENING ON THE BLOCK
- 20+ beauty and wellness brands
- Live beauty services
- Product discovery, sampling, and shopping
- Creator appearances and community moments
- Food trucks and local vendors
- DJs and cultural programming
- Cash App and Square-powered commerce experiences
BEAUTY BRANDS ON THE BLOCK (PLUS MANY MORE!)
- Ashunta Sheriff Beauty
- Bixa Beauty
- Black Girl Vitamins
- Good Weather Skin
- Hanahana Beauty
- Leia Marie Beauty
- K Brown Beauty
- Soft Rows
- Morphed Beauty
- MIA Outdoor Hair Protection
- MOODEAUX
- Rebundle
- Sliq
CASH APP CARD PERKS
Cash App Card holders will receive 20% off their first two purchases, up to $20 off per transaction, when they pay with their card on the block.
WHY IT MATTERS
Black beauty drives culture, influences trends, builds businesses, shapes consumer behavior, and moves markets. Beauty on the Block creates a public stage for that power in Harlem. It gives Black-owned brands and beauty entrepreneurs a place to sell, connect, and grow. It gives consumers a place to discover and support. It gives partners a way to invest directly in the communities and businesses shaping what beauty becomes next.
PROJECTED SCALE
2,000+ attendees
BEAUTY ON THE BLOCK NYC 2026 – WHY IT WORKS
On Sunday, June 21, 2026, over Juneteenth weekend, more than 4,000 people gathered at the Adam
Clayton Powell Jr. Plaza in Harlem for Beauty on the Block, The Black Beauty Club’s inaugural free,
open-air beauty and cultural experience presented by Cash App and Square.
Anchored by a live beauty marketplace featuring more than 20 Black-founded businesses, Beauty on the Block brought together founders, consumers, beauty professionals, creators, DJs, food vendors and cultural partners for a full day of shopping, services, music, movement and community.
The marketplace became one of the clearest measures of the event’s impact. Attendees actively
discovered, sampled, and purchased from participating brands throughout the day, with multiple
vendors selling out of product. The response demonstrated both the demand for Black-founded
beauty and wellness businesses and the commercial power of bringing founders directly into
community with consumers.
After the success of Beauty on the Block NYC, The Black Beauty Club looks forward to planting roots at Union Park in Chicago and bringing visibility and accessibility to both the businesses participating and the consumer.
GET INVOLVED
Opportunities are available on a limited basis.
General inquiries: team@theblackbeautyclub.com
PRESS
High-resolution photography/videography from Beauty on the Block NYC is availablehere. A full
press kit is available upon request.
Jeanine Stanislaus, press@theblackbeautyclub.com
