Confidence Apparel

Confidence Apparel is a Chicago-based lifestyle brand dedicated to empowering individuals through fashion that blends style, purpose, and community impact. Founded with the belief that confidence is the ultimate statement piece, the brand creates inclusive apparel and experiences that inspire people to embrace their authentic selves.

As the first fashion brand with a flagship location at Navy Pier, Confidence Apparel has become a cultural anchor for both Chicago residents and visitors from around the world. Beyond fashion, the brand reinvests a percentage of sales into mental health programming and scholarships, reinforcing its mission to give back and uplift communities.

Confidence Apparel is also deeply connected to the city’s fashion ecosystem. Its founder serves as an Advisory Council member for Chicago Fashion Week and was recently recognized by CS Magazine as one of the Top 8 Fashion Influencers in Chicago. Through bold design, impactful storytelling, and inclusive events like the upcoming City of Confidence Fashion Show at Navy Pier, the brand proudly champions Chicago as a global hub for creativity, culture, and innovation.