New Instagram and TikTok Channels will Curate and Share Positive Chicago Content

FOR IMMEDIATE RELEASE
Media Contact:
Isaac Reichman, ireichman@choosechicago.com, (312) 805-9586

Chicago, IL (September 4, 2025) – Choose Chicago, the city’s official destination marketing organization, today announced the launch of a new initiative to take back the narrative of Chicago. “All for the Love of Chicago” invites everyone who loves Chicago—locals and visitors alike—to speak up proudly and share why they love the city, what Chicago means to them, and the lasting effect it leaves behind. Launched in response to the rise of damaging rhetoric and distorted media attention in recent weeks, this new initiative includes a new website and dedicated social media handles to provide a platform for those living, visiting, and thriving in Chicago to share why Chicago has been named “Best Big City” in the US for eight consecutive years.

“Choose Chicago is honored to launch this new initiative to give the voice back to the people who know and love Chicago,” said Kristen Reynolds, President and CEO of Choose Chicago. “‘All for the Love of Chicago’ is our call to everyone that loves this city to help us take back the narrative of Chicago and to loudly and unapologetically tell our story. Chicago is a city like no other with a community that is united and passionate, and we look forward to sharing your content that reflects those values”

“Anyone who has ever lived in or visited Chicago knows that this is one of the best big cities on Earth,” said Governor JB Pritzker. “Choose Chicago’s ‘All for the Love of Chicago’ will spread that message far and wide to let the world know that Chicago is affordable, safe, and welcoming for all.”

“There is so much to love about Chicago,” said Mayor Brandon Johnson. “I am excited to join Choose Chicago and launch the ‘All for the Love of Chicago’ campaign to uplift our stories and define why Chicago stands out as a progressive, diverse, and dynamic city. I look forward to seeing residents’ stories about Chicago shared across social media in the hopes that many more will fall in love with our great city.”

“Gone are the days when we let others define Chicago, one of the most magnificent cities on the planet,” said Guy Chipparoni, Choose Chicago Board Chair. “Chicagoans know better, as do the 55 million people who visited Chicago last year. We’re proud to put our reputation up against any other city in the world, and we will do so on behalf of the hundreds of thousands of professionals who work and rely on our visitor industry and understand how important the visitor industry is for the economic health of Chicago.”
Everyone who loves Chicago is invited to share videos or post photos about why you love Chicago and how it inspires you. Those interested can post and tag @allfortheloveofchicago or DM the video to @allfortheloveofchicago in Instagram. A toolkit on how to participate and share is available at allfortheloveofchicago.com and information will be updated as the program evolves.

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About Choose Chicago: Choose Chicago is the official destination marketing organization responsible for promoting Chicago as a global tourism and meetings destination—the city that’s Never Done and Never Outdone. Choose Chicago leverages the city’s unmatched assets to enrich the community by attracting meetings, events, and leisure visitors, helping to attract over 55 million visitors annually and generating $20 billion in economic impact. Follow @choosechicago and tag #neverdonechi on Facebook, Instagram, LinkedIn, TikTok, and X/Twitter. For more information, visit choosechicago.com.