When promoting the organization Choose Chicago or when selling Chicago as a destination for meetings and conventions, the word "choose" is added to the Chicago identity. This combination creates a strong, call to action that confidently says: if you want the best look no further.
The Chicago identity is a visual representation of the spirit of our city: solid and grounded, yet distinctly modern. The soaring typography is a nod to our world-class architecture, while the wave celebrates the natural beauty of our lake and rivers. This logo should be used when selling the city as a travel and leisure destination.