Cathy Taylor, Cathy Taylor Public Relations
(773) 564-9564; firstname.lastname@example.org
Laura Nair, League of Chicago Theatres
(312) 554-9800; email@example.com
Chicago, March 9, 2015 - The League of Chicago Theatres, in partnership with Choose Chicago, announces the results of the third annual Chicago Theatre Week. Theatre Week was held February 12-22, 2015, an increase of 5 days from last year, and celebrated the rich tradition of theatre-going in Chicago with residents and visitors attending theatres in neighborhoods and suburbs throughout Chicagoland.
New in 2015, the Water Works building at 163 E. Pearson was transformed into Chicago Theatre Week Central, featuring 20 emerging and established playwrights at work as well as a free staged reading on Saturday, February 14. Theatre Week 2015 also brought the first-ever kick-off party at The Berkshire Room at the ACME Hotel Company. Both the ACME Hotel Company and the dana hotel and spa were 2015 Hotel Sponsors, which resulted in 167 room nights booked under the Theatre Week code with an average daily rate of $136. During the course of the week, special events were also held at participating theatres, including enrichment activities such as talk backs with artists.
With 116 participating productions and 575 performances during Chicago Theatre Week, over 9,500 value-priced Theatre Week tickets were sold, which is an increase of 21% from 2014. Sixteen percent of patrons came from beyond 50 miles of Chicago, including 40 states, Canada, Hong Kong, United Kingdom, and elsewhere.
The goal of bringing visibility to the Chicago theatre industry is evidenced by the 161,000 unique visitors to ChicagoTheatreWeek.com-an increase of 65,000 from 2014. With member theatres and partners sending out eblasts and promoting on social media, the digital reach was 2.5 million, up from 1.75 million in 2014. The Theatre Week email list grew by 5,800 subscribers, now totaling 17,800 subscribers. The media efforts resulted in over 50 major hits, including Chicago Tribune, Chicago Sun-Times, Daily Herald, Chicago Magazine, Time Out Chicago, Make It Better Magazine, WGN-AM, Fox 32, WCIU-TV, WLS-TV, and others. Local press resulted in news stories that reached over a million readers of newspapers and magazines with television and radio segments reaching well over 200,000 homes.
"Theatre Week 2015 far exceeded our expectations and brought an increased visibility to the 11-day celebration and the theatre industry as a whole. Now in its third year, Theatre Week encouraged participation from new and returning patrons to experience their favorite theatres, plays and neighborhoods-or to try something entirely new," reports Executive Director of the League of Chicago Theatres Deb Clapp. "We thank our new hotel partners-the dana hotel and spa and the ACME Hotel Company-and our sponsors, Choose Chicago and Exelon, for supporting this initiative to raise the visibility of Chicago's great theatre scene."
About Chicago theatre
Chicago theatre is a leader in the U.S. with more than 250 theatres throughout Chicagoland, comprising a rich and varied community ranging from storefront, non-union theaters to the most renowned resident theatres in the country, including 5 that have been honored with Regional Tony Awards, and the largest touring Broadway organization in the nation. Chicago's theatres serve 5 million audience members annually and have a combined budget of more than $250 million. Chicago produces and/or presents more world premieres annually than any other city in the nation. In 2012-13 alone, Chicago theatre companies produced more than 130 world premiere productions and adaptations. Each year, Chicago theatres send new work to resident theatres across the country, to Broadway, and around the world.
About the League of Chicago Theatres
The League of Chicago Theatres is an alliance of theatres which leverages its collective strength to promote, support, and advocate for Chicago's theatre industry locally, nationally, and internationally. The League of Chicago Theatres Foundation is dedicated to enhancing the art of theatre in the Chicago area through audience development and support services for theatres and theatre professionals.
For a comprehensive list of Chicago productions, visit the League of Chicago Theatres website, www.chicagoplays.com. Half-price tickets are available each week at www.hottix.org or at one of the three downtown Hot Tix locations. Additional information about Chicago Theatre Week is available at www.chicagotheatreweek.com.