mdg is a marketing-driven agency with a 40+ year track record of creating powerful campaigns that deliver results. Unlike traditional agencies in our space, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management specialists and data analysts with a robust creative team to offer complete marketing solutions.
mdg has served as a strategic partner for several of the most successful trade shows in the country, marketing new events and repositioning and rebranding mature ones. We work with our clients to increase qualified attendance, exhibitor participation and market share by reacquiring lapsed participants, attracting new participants from core and niche markets, expanding internationally, drawing key attendees through VIP programs and capitalizing on the unique opportunities that exist in their respective marketplaces.
Additionally, mdg serves its association clients by helping them advance a broad range of initiatives. Leveraging in-depth knowledge of their industries and audiences, mdg develops and executes communication and marketing plans to increase membership, promote professional development opportunities, spark engagement, build participation in ancillary events and support sales, sponsorship and revenue objectives.