The SOUND FX campaign was created to deconstruct FX shows into the sounds that are used to enhance the emotional viewing experience, then reconstruct sonic elements inspired by FX genres in visually arresting sculptures and composed soundscapes.
At Congress Plaza Garden South, SOUND FX is an interactive sculpture that uses metallic strings to create the world’s first 6-sided comedic harp. It is inspired by the visual rhythm of modernist Chicago architecture, as well as the timing of great comedy the Windy City city is known for. The strings references both music making and music playing, inviting passersby to play this modern take on the sounds of FX-inspired comedy. Each time a guest touches a string, a sound is triggered that compliments an upbeat, FX-inspired background track that plays from within the sculpture. At night, the sculpture lights up, creating a dramatic visual effect that also reacts to guests’ interactions, adding joy and delight to the landscape of Chicago through play.