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Festivals, Fairs & Special Events
L.I.F.T. by Schwarzkopf Professional
L.I.F.T by Schwarzkopf Professional (SKP) is more than just an event series – it’s a transformative journey for the hairdressing industry, centered on the theme “Own Your Story.” As professionals gather, we challenge them to embrace their unique narratives, celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers. Recognizing the need to LIFT one another up.
Through L.I.F.T. by SKP, we aim to foster connections, recognizing the artistry and empathy inherent in their work and daily lives, and empowering them to shape the future of the industry together.
Exceptional lineup of industry luminaries, include:
- Headliner & Industry Icon: Patricia Nickole, Schwarzkopf Professional Artistic Brand Ambassador
- Keynote Speaker: Dr. Elizabeth Lombardo, America’s most-trusted celebrity psychologist and one of the most influential experts on stress
- Emcee & Moderator: Matty Conrad, multi-award winning Barber and educator and GQ’s favorite men’s groomer
- Schwarzkopf Professional: Michelle Chandler/General Manager for SKP & Alterna Haircare, and SKP Digital Brand Ambassadors Josie Vilay and Brendnetta Ashley
- *Note: schedule subject to change & more announcements to be added!
L.I.F.T by Schwarzkopf Professional (SKP) is more than just an event series – it’s a transformative journey for the hairdressing industry, centered on the theme “Own Your Story.” As professionals gather, we challenge them to embrace their unique narratives, celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers. Recognizing the need to LIFT one another up.
Through L.I.F.T. by SKP, we aim to foster connections, recognizing the artistry and empathy inherent in their work and daily lives, and empowering them to shape the future of the industry together.
Exceptional lineup of industry luminaries, include:
- Headliner & Industry Icon: Patricia Nickole, Schwarzkopf Professional Artistic Brand Ambassador
- Keynote Speaker: Dr. Elizabeth Lombardo, America’s most-trusted celebrity psychologist and one of the most influential experts on stress
- Emcee & Moderator: Matty Conrad, multi-award winning Barber and educator and GQ’s favorite men’s groomer
- Schwarzkopf Professional: Michelle Chandler/General Manager for SKP & Alterna Haircare, and SKP Digital Brand Ambassadors Josie Vilay and Brendnetta Ashley
- *Note: schedule subject to change & more announcements to be added!
