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Festivals, Fairs & Special Events

Become the Fire: An In-Store Discussion with Elisa A. Schmitz

The Book Stall (811 Elm Street in Winnetka) welcomes the award-winning entrepreneur and author Elisa A. Schmitz to discuss her new book, Become the Fire: Transform Life’s Chaos into Business and Personal Success on Thursday, November 10 at 6:30 pm. Ms. Schmitz tells her own story along with the stories of ten other women who have risen to the highest ranks of their careers, using many of the same mindset shifts and skills she relied on to take control of her own transformation. She shares how to turn obstacles into fuel for fulfillment and success. This event is free with registration. To register, please visit the Book Stall website or click here.

More About the Book: What does it mean to become the fire? It means not allowing yourself to be in the fire of life’s challenges and get burned, but instead use the fire to ignite your motivation and drive. It means not focusing on what you don’t have or can’t do, but instead leveraging what you do have and can do. It means using your differences to your advantage and seeing life’s chaos as fuel to propel your success. Using her own story of entrepreneurial success as well as interviews with ten diverse and successful women, Elisa Schmitz presents ten actionable lessons for putting your personal power to work.

Ana Dutra, global board director and former CEO of Korn Ferry and the Executives’ Club of Chicago, says, “Through the life stories of many inspiring women — including her own — Elisa Schmitz has written more than a must-read book. Become the Fire is a call to action and a helpful guidebook for every woman who wants to achieve success, create a positive impact, and leave a lasting legacy in the world.”

More About the Author: Elisa A. Schmitz is an award-winning Latina entrepreneur and journalist. She is the founder and CEO of, with millions of unique users every month. She has been a newspaper columnist, magazine editor, radio and video host, and creator of content and marketing programs for Fortune 500 companies. Ms. Schmitz became an engaged member of various coveted business networks after she was selected for inclusion in three highly competitive startup accelerator programs. She lives in Chicago, find out more about her at



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