LollaShop 2013

Can't wait until August 1 for Lollapalooza to start? Luckily, the experience starts early with LollaShop.

Opening July 25, Lollashop is moving from its previous location across from Grant Park and getting an upgrade in a space in Block Thirty-Seven for its third year.

LollaShop will carry the entire "Lolla Loves Chicago" line, the collection celebrating Lollapalooza's 10th anniversary, as well as all Lolla-branded gear, including the official commemorative T-shirt by Gap.

The first release of the collection is available now online and includes goods such as a multi-colored friendship bracelet stack by Pure Vida Bracelets, slip-on sneakers by BucketFeet and a Lollapalooza bicycle by Solé Bicycles. The entire collection will be available at LollaShop and include collaborations with other brands such as TOMS Eyewear and Poler. The collection will even have collabs with the Chicago Blackhawks and Cubs.

One-part shopping experience and one-part hangout spot, the first floor will house the collection while the second floor is open for shoppers to relax and enjoy services from Full Psychle, Red Door Spa and Uber.

Full Psycle, an indoor cycling workout, will be on-site daily for classes for festival-goers to squeeze in a workout. If looking for a little pampering instead, Red Door Spa will be offering mini spa services for hair, face, nails and body. Uber will provide a lounge for shoppers to wait for their ride-all customers and first-time Uber users will receive a $30 promo code.

LollaShop is located in the Block Thirty-Seven at 108 N. State St., between Lake Street and Madison Avenue. The shop will be open from July 25-Aug. 4 from 10 a.m. to 8 p.m., with extended hours (9 a.m. to 11 p.m.) during the festival.

Image courtesy of Lollapalooza