This summer, The Magnificent Mile will debut the nation's first-ever shopping festival! Entitled "In-Fashion", this 2-week long event will be packed with exclusive shopping events, celebrity and designer appearances, trunk shows, culinary presentations and more.

This groundbreaking event will kickoff at 5:30AM on Friday, August 26th (Pioneer Court, 401 N. Michigan Ave)  with TV star and celebrity stylist Carson Kressley. This event will showcase what's "in-fashion" in culinary, home, technology, fashion/beauty and culture.  Attendees will also receive a complimentary makeup application and a chance to enter the Tour of Trends sweepstakes which gives the winner an opportunity to shop the Mag Mile with Carson and receive $5000 in prizes.  To be one of the lucky few in attendance, follow the Magnificent Mile on Facebook and Twitter to find out exactly how you can qualify.

The schedule of events is extensive, but here are some I've categorized as "must attend":

Fashion Challenge Hosted by Mondo Guerra of Project Runway
August 26th, 5:30pm
Water Tower Place
835 N. Michigan Avenue

Mondo will be on hand to share fashion tips and two contestants will compete in a Fashion Face Off creating head to toe looks in hopes to win a $100 Macy's gift card.

Steak Tasting and Lunch with Bill Kurtis
August 30th, noon
Harry Caray's Italian Steakhouse
33 W. Kinzie Street

Join legendary newsman Bill Kurtis and Harry Caray's Corporate Executive Chef Paul Katz for a grass fed vs. grain fed Steak Tasting. Call 312-828-0966 to reserve a spot.

‘Ramona’ Pinot Grigio Tasting and Bottle Signing with Ramona Singer of The Real Housewives of New York*
August 31st, 6:00pm - 8:00pm
Water Tower Place, Level 3
835 N. Michigan Avenue

Join Ramona Singer of the Real Housewives of New York for a complimentary tasting of her famed 'Ramona' Pinot Grigio. Purchase a bottle and have it signed by the reality TV star.

Donate an item to the Suit Drive benefitting Dress to Success and receive a $10 Shop Etc. gift card to use in Water Tower Place.

Fashion's Night Out with Real Housewives of Beverly Hills' Kyle Richards and TV Host Marcellas Reynolds
September 8th, 6:00pm
Macy's State Street
111 N. State Street

Macy's will showcase Chicago's hottest trends and fashion designers with a fashion presentation hosted by Real Housewives of Beverly Hills star Kyle Richards and entertainment reporter Marcellas Reynolds.

Mother-Daughter Dessert Decorating with Gale Gand
September 8th, 5:oopm - 7:00pm
American Girl Place
835 N. Michigan Avenue

Tru's Chef Gale Gand will assist moms and girls with developing their cupcake decorating skills. Call 877-247-5223 to reserve a spot ($50 per person).

900's Night Out - Fashion, Fun & Flavor with Bravo TV's Brad Goreski
September 8th, 6:00pm - 9:00pm
900 North Michigan Shops
900 N. Michigan Avenue

Join 900 North Michigan Shops and Bravo TV's Brad Goreski (Rachel Zoe's former assistant) for a fun-filled night including a fashion show, beauty bazaar, VIP lounge, giveaways, fashion photobooth opps and more!

This list of events only scratches the surface of what is planned for the In-Fashion shopping festival. There will be an insane amount of in-store events such as the Tory Burch Launch Party at Bloomingdale's as well as reasonably priced prix fixe menus at some of the best Chicago restaurants like Café Spiaggia, Texas de Brazil, Wildfire, and Rosebud Steakhouse.

Special offers and access will be available to those who use their MasterCard while shopping select stores or booking accommodations at select hotels.  Who wouldn't want to take advantage of  the 3-hour chauffeured car service that is complimentary for those who book the Girlfriend Getaway Package at Peninsula Chicago with their MasterCard?

To check out the entire list of events and incentives, visit the In-Fashion Schedule of Events page.  Then, print out the details, highlight your favorites and map out your plan.

I hope to see you there!

photo source: www.themagnificentmileshoppingfestival.com

 

*UPDATE

The 'Ramona' Pinot Grigio Tasting will be replaced with the LuAnn de Lesseps "Class with the Countess" Book Signing.

Here are the details:

LuAnn de Lesseps "Class with the Countess" Book Signing Event
August 31st, 6:00pm – 8:00pm
Water Tower Place, In Fashion Lounge
835 N. Michigan Avenue

Meet LuAnn "The Countess" de Lesseps from Real Housewives of New York at the  "Class with the Countess" book signing. Cocktails and hor d'ouevres will be served.

RSVP to http://www.facebook.com/ShopWaterTower (under the In Fashion Lounge Tab)