One of the latest additions to the Magnificent Mile offers a unique retail experience which turns shoppers into designers.
Laudi Vidni – which is “individual” spelled backwards – lets customers personalize luxurious leather goods. The store (520 N. Michigan Avenue), located in the Shops at North Bridge, offers 26 styles of leather products including wristlets, totes, and crossbody bags that can be customized hundreds of ways. The company recently launched a men’s collection including wallets, duffle bags, and shoe bags.
Once shoppers select their product, the design process continues with these three steps:
- Pick a leather
- Select a lining
- Choose the hardware
There are 50 leathers in colors and prints ranging from emerald green, mocha, and fuchsia snake print, and more than 10 options for the interior. The finishing touch is selecting either silver or gold hardware. Stylists are on hand to help customers mix and match to bring their visions to life, and swatches are available to feel the materials before buying.
"The individual is at the core of everything we do. Our goal is to assist you in designing your perfect bag," says sales and events manager, Carla Saldana.
Once the design is complete, it is handcrafted in Chicago and delivered in three to five weeks. Laudi Vidni’s manufacturer is a third-generation, family-run business from Chicago, so the leather goods are truly a Windy City creation.
Prices range from $100 for a wristlet to $800 for a large handbag. The Laudi Vidni location on Michigan Avenue opened in April 2017. There is also a Laudi Vidni design studio in Lincoln Park (1007 West Armitage Avenue).