Though recently awarded second place on Cvent's prestigious list of the Top 50 Meeting and Convention destinations in the United States, Chicago maintains its local charm upon a world-class convention and tourism stage, offering guests to the city unparalleled cultural, theater, and culinary opportunities. In a recent convention client event, Choose Chicago paired two unique experiences to showcase the city (and inspire the taste buds), met with grand success and incentive to return for business travelers in the future.
By pairing two of Chicago's best assets (dining and theater), all visiting meeting and convention attendees new to the city are sure to be blown away by the caliber of both. By engaging business women and men outside of the convention that brings them to Chicago, the city is more likely to retain returning trips from these visitors.
As aforementioned, this type of evening event was created to engage convention-goers in Chicago's rich culinary culture, after a day in the business world. To kick off the evening's events, the group was escorted to a cooking class at Sur La Table, located in the 900 N. Michigan Avenue Shops for a 2-hour class and tasting of French American cuisine to prepare the group for the next event in their evening.
After being able to taste and craft their own French cuisine, it was only fitting to walk across the Magnificent Mile to the Broadway Playhouse for the performance of Chicago's hit play about culinary icon Julia Child, To Master The Art. This engaging, charming show takes place in the Parisian kitchen of Julia and Paul Child, chronicling their time in France and capturing the audience on the journey from Julia's fascination with French cooking to her determination to make it accessible to American cooks. Seeing this enchanting show centered around the art of French cooking and the joy it brings to Julia, the passion of cooking is palpable to the audience, and for those coming directly from a cooking class creates a particularly poignant experience.
Pairing these two culturally rich activities is part of the overall experience of visiting Chicago - yes, the city is excellent for business, and unparalled for conventions, but also abounds in theater, dining, shopping, and so much more. Experience the Chicago difference, and take the time to look outside the office window and dive into Chicago culture.