When 5 o'clock rolls around weekdays in downtown Chicago, the search for the hippest happy hour begins. This summer Chicago Loop Alliance is taking the urban after work hangout to the next level with ACTIVATE


This debut five-event pop-up series put on by the Chicago Loop Alliance will transform the Loop's commonplace alleys into multimedia art hubs. The series' kick-off event in May filled the Sullivan Center's alley with eye-catching art from Johalla Projects, a DJ booth curated by Zipcar and a couple of very reasonably priced bars. After a long day of staring into a computer screen, it was refreshing dose of both Chicago's urban landscape and its immersive culture. 


June 5th's ACTIVATE party brings together two of the city's most recognizable cultural institutions; the Chicago Theatre and the Art Institute of Chicago. Live mixes from The Galaxie and DJ Madrid will accompany an art display inspired by the Art Institutue's new exhibit Magritte: The Mystery of the Ordinary, 1926-1938 by Rene Magritte (opening June 24) in the Chicago Theatre alley (enter on State St. between Lake and Randolph). The party goes from 5 to 10 p.m. RSVP on Do312 for a free drink ticket.

Expect futher details for future events-August 1, September 17 and October 16-to be announced soon. Chicago Loop Alliance promises that no two alley creations will be the same, so don't miss out.