If you could capture the fragrance of Chicago in a bottle of perfume - what would it smell like? It's almost lunchtime. So, the smells of my favorite Chicago foods come to mind; Italian beef with a topping of giardinera, a deep dish pizza with layers of gooey mozzarella cheese, dimsum in Chinatown on a Sunday morning. When developing a perfume for Chicago, Tru Fragrance sided with their noses over my stomach. Usually you can trust your gut, but not when creating a perfume.
One of Chicago's monikers is "Garden in a City" - and in the springtime, our gardens are blooming with the nose-pleasing scent of flowers. And Chicago-based Tru Fragrance set out to capture the smell of our springtime gardens in their latest fragrance Tru Blooms Chicago. And it smells absolutely lovely - it really does remind me of Chicago after the rains of April have made way for our May blooms!
This one-of-a-kind perfume is the first ever municipal initiave to locally "grow" a fine fragrance. In coorpartion with the City of Chicago,Tru Blooms Chicago took it upon themselves to actually transform public and neighborhood green spaces citywide, including Grant Park, Chicago Botanic Garden and Water Tower Place, into growing spaces for roses, lavender and violets - all of which are captured in this luscious perfume.
"Tru Blooms Chicago allowed us a unique opportunity to give back to the community that has nurtured the growth and success of our company for more than 40 years. Through this initiative, we were able to beautify the city's public green spaces, support local nonprofits, and create and sustain jobs for Chicago residents," said Monte Henige, CEO of Tru Fragrance.
Tru Blooms Chicago First Harvest Eau de Parfum will be sold at select Chicago-area retail locations starting Oct. 15. You'll also be able to find it on sale at the Chicago Botanic Garden, Museum of Science and Industry, Chicago History Museum, and online at www.trubloomschicago.com