CONTACTS:
Meghan Risch, CCTB 312.567.8540
Dorian Dickinson, PrivilegedAccess.tv 312.341.9629
Kathy Rivera, KRT Productions, 708.606.0450
CHICAGO CONVENTION & TOURISM BUREAU UNVEILS
ONLINE VIDEO MARKETING TOOL FOR CUSTOMERS
Innovative Broadcasts to be Ground-Breaking in Scope
MARCH 5, 2008 – CHICAGO -The Chicago Convention & Tourism Bureau (CCTB) announced today that it will offer its customers and their exhibitors the opportunity to participate in an unprecedented online video program series to promote the excitement and innovation demonstrated at industry tradeshows and public shows. The show, entitled “Live from the Floor of McCormick Place” is part of an expansive campaign developed by the CCTB to help its customers achieve superior show results.
“The CCTB is continuously researching and developing new tools to help our customers achieve the greatest results possible,” said Tim Roby, President and CEO, CCTB. “Creating added value for show organizers and their exhibitors is what we’re all about and I believe we’ve hit the mark with this online video platform and the entire PrivilegedAccess.tv package.”
The CCTB is the first CVB in the country to launch a customized online program in an effort to help its customers extend their global brand. Through a partnership with Chicago-based PrivilegedAccess.tv and the Emmy award-winning KRT Productions, a global platform will be established from which to communicate the complexity and uniqueness of Chicago’s meetings and convention industry. All telecasts will be produced during the show and will be accessible at www.choosechicago.com as well as www.PrivilegedAccess.tv.
The programming series will kick off with the 2008 International Home + Housewares Show March 16 and will highlight the latest products that are not yet available to the general public.
“With an established, global event such as the International Home + Housewares Show, our attendees and exhibitors will receive real time and residual benefits from the broad-based, on-line coverage that “Live from the Floor of McCormick Place” will make available,” said Perry Reynolds, Vice President, Marketing and Trade Development. “We feel that the Show, McCormick Place and the City of Chicago will be even more appealing to our 60,000 attendees and the many others around the world who will be tempted to visit after experiencing the Show on line.”
Participating exhibitors will receive a professionally produced two to three-minute online video segment with full rights; master DVD of the segment to use as sales tool, information, commercial, etc.; segment posted on “Live from the Floor of McCormick Place” and PrivilegedAccess.tv for one year; direct links from the CCTB web site; distribution of video segment to domestic and international news organizations and online portals.
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About the CCTB
The Chicago Convention & Tourism Bureau is the premier sales and marketing organization that promotes Chicago’s world-class assets to global leisure travel and convention business to ensure the economic vitality of the City and its member business community.
About KRT Productions
KRT Productions has been producing award-winning documentaries and other programming for local Chicago network stations, national Superstations and major cable outlets for more than 25 years, and also has divisions that produce commercials , business sales videos, educational programming for schools and universities, and live national and international closed-circuit programming. Founding President Kathy Rivera was a program producer for WBBM-TV(CBS) and WMAQ-TV(NBC) prior to establishing KRT.
About PrivilegedAccess.tv
PrivilegedAccess.tv is the first global online video platform designed to capture the depth and complexity of closed-to-the-public trade events and brands. Our programming extends the life of the attendee's event experience through captivating video, while reinforcing the show's cutting-edge position as a "Can't Miss" event in any industry.