In 2001, Dylan Lauren pioneered creating the world's largest confectionery emporium and lifestyle brand, Dylan's Candy Bar. By merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar has innovated the way we see candy today. With a mission to awaken the creative spirit and inner child in everyone, Dylan's Candy Bar surrounds its customers with the most imaginative, state of the art decor and product mix.
Dylan's Candy Bar transports its guests to a modern day version of Willy Wonka's factory the moment they enter. Its pop-art installations such as the iconic oversized lollipop tree, candy cane columns, dripping chocolate shelves, kaleidoscopic candy wallpaper and candy-embedded staircases embody the pinnacle of "retail-tainment". The ultra-sensory experience is enhanced with delectable smells, a candy timeline and a vast milieu of candy songs and commercials, giving its customers not just a sugar high but a sweet lasting euphoria.
Dylan's Candy Bar houses over 7,000 confections making it have the largest, unparalleled selection of candies and candy-related gifts from around the world. It is a museum of candy where each piece is literally curated like precious art. The whimsical displays highlight candies' vibrant colors, textures, eye-popping graphics, creative packaging, gorgeous patterns and distinctive shapes. Dylan's Candy Bar is the launching pad for new candy inventions and one-of-a kind items. There are Dylan's Candy Bar (private label) products, a large assortment of rare American nostalgic favorites, novelty items, imported specialty sweets and dazzling confections for every holiday.
In addition to the 7,000 edible treats, there are also candy-inspired lifestyle products. From stationery to technology, toys to plush, jewelry to handbags, scented body lotions to sweaters, Dylan’s Candy Bar cures any fashion craving. Several locations also include an Ice Cream & Dessert Parlor, Candy Cocktail Bar and Party Rooms offering a wide variety of themed events for all ages. Dylan's Candy bar redefines itself regularly changing its assortment and windows according to the themes of holidays and cultural events. It's guaranteed to melt the hearts of even the most sophisticated, seen-it-all shoppers.
Dylan's Candy Bar plans to continue expanding worldwide. Since its inception in New York City, Dylan's Candy Bar has opened in cosmopolitan locations in the U.S. such as Los Angeles, Miami and East Hampton and has distribution in luxury and hip boutiques, department stores and hotels in America and internationally.
Dylan's Candy Bar locations have become the most popular destination for the ultimate sugar rush. In fact the flagship store in New York City has remained on the top 10 list of NYC tourist attractions since its inception, welcoming over 2.5 million visitors per year.
Dylan's Candy Bar appeals to people of all ages and backgrounds, which explains the brand’s impressive fan base of over 200 celebrities and influencers including Michelle Obama, Oprah Winfrey, Madonna, Janet Jackson, David Beckham, Steven Spielberg, Al Pacino, Hugh Jackman, and Tom Cruise.