Partnership Newsletter - May 2013


With IPW '14 less than a year away (April 5-9, 2014), Choose Chicago is in full swing planning this key event for Chicago's visitor industry. Committees have met and are actively crafting every aspect of the attendees' experience in Chicago. As host city, Chicago is responsible for:

  • Greeting attendees at O'Hare and Midway airports
  • Creating sightseeing tours on Saturday and Sunday (April 5-6)
  • Working with the State of Illinois to create Post Familiarization tours throughout the state and its surrounding states (April 10-13)
  • Transportation to/from airports, hotels, McCormick Place, sightseeing tours and evening events
  • Official Opening and Closing events on April 6 and 9, respectively
  • Host City booth at McCormick Place
  • Host City desks at all eight host hotels
  • A Dine-Around night featuring Chicago's signature restaurants
  • Media brunch and tours
  • Meetings and Incentives (MICE) event and tours
  • Volunteers to staff all of the above

We'll need the assistance of all of our partners to be successful, so be sure to look for more information as we move closer to IPW's arrival. 

For more information, please contact Joleen Haran, Assistant Director of Tourism at 312-567-8571 or


ESPN X Games

The Chicago Sports Commission (CSC) is thrilled to announce that Chicago has been named one of the four finalists for the Summer 2014-2016 X Games. CSC Executive Director Sam Stark noted that "we are honored and excited to be a finalist city. This event meets our objectives of filling hotel rooms and giving Chicago worldwide exposure through ESPN's powerful distribution network." The other finalists are Detroit, Austin and Charlotte. ESPN will announce the final decision by the end of the summer.

USA Taekwondo

In coordination with the Chicago Sports Commission, USA Taekwondo will be hosting the 2013 National Championships / Junior Olympics in Chicago, at McCormick Place, from July 3-8. This event is the premier Taekwondo event for competitors ranging from age 6-17.

Nike Tournaments of Champions

CSC is assisting in hosting two Nike Tournament of Champions basketball events in July at McCormick Place. The first, from July 10-12, the NIKE National Invitational is the largest high school girls' basketball tournament in the country with over 350 teams participating, and over 550 collegiate coaches and recruiters representing universities nationwide will be in attendance.

The second event, the Elite Youth Jamboree, will also be taking place at McCormick Place from July 14-16, with close to 400 middle school girls' basketball teams competing. For more information, click here.

For ongoing Chicago Sports Commission updates and breaking news from Chicago's athletic community, follow us on Twitter @ChiSportsCommission and "Like" us on Facebook.


Are you interested in connecting with the buyers and industry leaders attending AIBTM next month?

The Professional Convention Management Association (PCMA) invites you to Rockit Bar & Grill for Party with a Purpose @ AIBTM on Wednesday, June 12. This is a great opportunity to network with the who's who of the meetings incentives and business travel industry while, simultaneously, helping to support the PCMA Education Foundation, a provider of new tuition and event-based scholarships through AIBTM and Choose Chicago. AIBTM is a leading global exhibition for the U.S. meetings, business travel and events industry, so don't miss this very important industry event.

  • What: Party with a Purpose @ AIBTM
  • When: Wednesday, June 12 - 9PM-Midnight
  • Where: Rockit Bar & Grill (22 W. Hubbard St.)
  • Cost: Tickets are $75 for meeting planner professionals; $89 for supplier partner professionals; for every ten tickets purchases, get one free

*Must be 21 years or older to attend 

For more information, visit:


What brings businesses to this centrally located iconic destination? Why do people host their events here? That's the question isn't it?

When deciding on a new location for a 360 Destination office, Chicago seemed to be the perfect fit. The city is "a buzz" with everything new. Renovations at key hotels, new restaurants opening every day, and exciting new properties coming into town - we wanted to be here as well. A strong partnership with Choose Chicago is an integral part of our marketing strategy. Our success will largely be impacted by our ability to network with their team and partner on mutual client opportunities.

Our goal at 360 is to be the destination management market leader in terms of innovation and collaboration. Sure, leads on groups coming into town are great. But more importantly, we made a conscious decision to engage Choose Chicago and align with their objectives. How can we help their team accomplish their goals? How can we help sell more rooms? What can we do to help set this city apart and attract new clients?

Choose Chicago has been very open to this approach. They've given us time with their team to explain what we do, and why we're different. It's about adding value - value to them, value in what we do, and value to our joint customer. Choose Chicago has tremendous momentum in the marketplace - it only makes sense to align with their message and goals as an organization. As they succeed, we will too.


With an award-winning national footprint, 360 Destination Group is a Chicago full-service DMC. We have a depth of resources made up of industry leaders, and we're designed for today's marketplace. We listen and understand. We'll collaborate and customize. It's all about customers' objectives and why they've chosen this iconic city for its event.

Whether it's transportation, décor, or the unique venue that helps our customers accomplish their goals - we promise a culture of respect, responsiveness, creativity, professionalism and true partnership. That stands for both customers and industry colleagues alike. We'll work together to take Chicago's finest hotels, sights, sounds, and activities and turn them into memorable events.


In April, the U.S. Congress enacted legislation that eased Federal Aviation Administration (FAA) furloughs that were put in place due to the across the board budget cuts known as "the Sequester." Choose Chicago helped to raise awareness on this issue by attending U.S. Travel's annual lobby day known as Destination: Capitol Hill where we advocated for the travel industry directly to Chicago members of Congress. In addition, Choose Chicago staff has been setting up meetings with our local legislators when they are home in Chicago to voice our concerns about these ill thought out and damaging furloughs. 

With this bill, the FAA is allowed to use up to $253 million from various accounts to avoid reduced staffing and operations through September 30. Sequestration forced the FAA to begin furloughs last month for 47,000 employees, leading to a significant amount of flight delays. Along with avoiding the furloughs, the new bill should also stop the closure of small airport towers. This will also keep the Midway airport tower operating 24 hours a day.


State Senator Kwame Raoul has advanced Senate Bill 1005 that could increase the prison term for anyone convicted of mob action crime cases by using electronic communication, including social media and text messaging. The legislation is partly in response to the recent occurrence of flash mobs on North Michigan Avenue that were orchestrated using social media sites. The bill passed the Senate without opposition and is being sponsored in the House by State Representative Christian Mitchell. Choose Chicago supports this bill and thanks Senator Raoul and Representative Mitchell for introducing it.

If you would like to sign up to be a first responder and receive all of the important government related travel news as it becomes available please e-mail or fill out our form on the Advocacy page in the Partner section.


Time is running and out and space is extremely limited for this terrific event (we only have a few foursomes remaining!). Hosted by the Glen Club, a Tom Fazio designed "Top-100," the Chicago Golf Classic will feature appearances by NBC Sports and Golf Channel analyst Mark Rolfing, Bears placekicker Robbie Gould and a surprise PGA Tour player to be named at a later date. To register, click here.

Morning Traditional Tournament

  • Meet and network with your hospitality industry colleagues during a morning round.
  • Includes: Continental breakfast, lunch and skills clinic by Mark Rolfing, Robbie Gould and PGA Tour Player.

Exclusive Afternoon Celebrity Tournament

  • Invite your clients to join you for this one-of-a-kind experience.
  • Meet and golf with Mark Rolfing, Robbie Gould and PGA Tour player TBD
  • Improve your game during a skills clinic
  • Enjoy lunch and an elegant cocktail reception

Silent Auction & Raffle Donations

Even if you don't play golf or can't attend the Chicago Golf Classic, you can still play a part in this event by donating to our silent auction/raffle. Consider contributing a special, higher-end item or experience to this event and make your product really stand out. Click here for the donation form.

Limited opportunities are available for golf patronages, foursomes, hole sponsorships and individual tickets. For more information, please contact Lori Adlesick, Director of Special Events, at


If your organization is interested in advertising in the Fall/Winter 2013 Official Visitors Guide, the deadline for inclusion is July 5.

Chicago's Official Visitors Guide has a seasonal focus on top attractions and is designed to be a resource for our city's leisure travelers. With both a Fall/Winter and Spring/Summer issue, this publication provides up-to-date listings for shows and attractions, as well as suggestions on dining and hotel options. The Official Visitors Guide gets exclusive distribution in McCormick Place and both Visitor Information Centers, which are high traffic locations for Chicago visitors.

  • Circulation: 600K
  • Distribution: Direct mail in lifestyle magazines to key markets, direct request through, in-market at high-traffic locations

For more information about inclusion in our Fall/Winter 2013 Official Visitors Guide or to learn more about other advertising opportunities, please contact Randi Rogers, Miles Media 312-344-3553 or via email:


This summer's Leisure Tourism Campaign begins May 20 and runs through August 3 and will target seven strategic drive markets through television and digital promotions. These marketing strategies during the summer season last year delivered a positive impact in terms of hotel occupancy, incremental revenue gains and ROI and we expect to continue gaining traction within the regions of Detroit, Grand Rapids, Indianapolis, Milwaukee, Louisville, Des Moines and Toronto.


Chicago offers something for everyone - world-renowned restaurants, premier shopping, dynamic theater, vibrant nightlife and much more. Chicago's location and two international airports make Chicago second to none when it comes to accessibility. This city, with 26 miles of uninterrupted lakefront on the shores of Lake Michigan, is where AIBTM will take place June 11-13, 2013 conveniently located at McCormick Place West.

AIBTM is a leading global exhibition for the U.S. meetings & events, incentive and business travel industries. It is the perfect business platform designed to meet the needs of meetings & events and business travel professionals by showcasing destinations, venues, hotels, airlines, travel management companies and other important industry suppliers.

For more than half a century, Chicago's McCormick Place has built a reputation as the country's premier facility for meetings and conventions. Its central location makes it the perfect base for AIBTM 2013 to be held with 2.6 million square feet of exhibit halls, 173 meeting rooms providing nearly 1.2 million square feet of space, over 5,000 parking spaces, and more.

With hundreds of exhibitors from around the world and thousands of planners ready to make meetings happen - we don't want you to miss out on the stimulating CEU-accredited educational and networking opportunities that await you in Chicago this June.

AIBTM invites you to be part of this spectacular event and take advantage of high-level, no charge, CEU-accredited education offered by IAEE, PCMA, SITE, ACTE, MPI and ICCA, experience new and unique destinations, discover groundbreaking technology and find all the answers to your planning needs.

It's easy - apply to be a Hosted Buyer or register for free today as a Trade Buyer at

We look forward to seeing you in Chicago this June!

Michael J. Lyons

Exhibition Director


As Chicago's official tourism organization, key Choose Chicago team members travel the world to share our story and encourage visitation to our city. Here's where we'll be connecting with our customers over the next 90 days:

PCMA Education Foundation Dinner

May 15

Washington D.C.

Meeting Professionals

Springtime Expo

May 16

Washington D.C.

Meeting Professionals

IMEX - Worldwide Exhibition for Incentive Meetings and Events

May 21-23

Frankfurt, Germany

Meeting Professionals

Society of Government Meeting Planners

May 22-24


Meeting Professionals

Cooking Demonstration with Spiaggia's Sarah Grueneberg
 May 29
 Toronto Travel Writers

Travel Alliance Partners (TAP) Dance

June 2-6


Travel Professionals

PCMA Partnership Summit

June 6-9

Rivera Maya, Mexico

Meeting Professionals

U.S. Travel Association's International Pow Wow

June 8-12

Las Vegas

Travel Professionals

America's Incentive, Business Travel & Meetings Exhibition (AIBTM)

June 11-13


Meeting Professionals

Collaborate Marketplace

June 13-15


Meeting Professionals

Association Forum Annual Meeting

June 18


Meeting Professionals

Association Forum Honors Gala

June 20


Meeting Professionals

PCMA Education Conference

June 24-27


Meeting Professionals

Fraternity Executives Association (FEA) Annual Meeting

July 7-10

San Antonio

Meeting Professionals

Destination Marketing Association International (DMAI) Annual Convention

July 15-18


Travel Professionals

Council of Engineering and Scientific Society Executives (CESSE)

July 16-19


Meeting Professionals

Meeting Professionals International (MPI)-World Education Congress (WEC)

July 20-23

Las Vegas

Meeting Professionals

MPI-GNY Golf Outing July 31 Port Washington, New York Meeting Professionals
American Society of Association Executives August 3-6 Atlanta
Meeting Professionals
Society of Independent Show Organizers Executive Conference
August 6-8
Washington D.C.
Meeting Professionals
Experient E4
August 11-14
Meeting Professionals
August 15
Meeting Professionals

For more information about opportunities to participate in key events such as these, please email

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