CHOOSE CHICAGO IDENTITY : CITY AS BUSINESS DESTINATION

When promoting the organization Choose Chicago or when selling Chicago as a destination for meetings and conventions, the word "choose" is added to the Chicago identity. This combination creates a strong, call to action that confidently says: if you want the best, look no further. 

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CHICAGO IDENTITY : CITY AS TRAVEL DESTINATION

The Chicago identity is a visual representation of the spirit of our city: solid and grounded, yet distinctly modern. The soaring typography is a nod to our world-class architecture, while the wave celebrates the natural beauty of our lake and rivers. This logo should be used when selling the city as a travel and leisure destination.

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WGYH
CHOOSE CHICAGO "WE'RE GLAD YOU'RE HERE!®" LOGOS

Meeting and event planners are encouraged to incorporate this logo in promotional and on-site materials (i.e. e-blasts, signage, show dailies, programs, etc.) to share Chicago's welcome with attendees. 

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