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HOW TO: BOOST BRAND AWARENESS AT YOUR EVENT

Attendees get the most out of events that are engaging and provide interactive activities.

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Planning a Chicago meeting or event? Here's how to boost your brand's presence.

SOCIAL MEDIA STRATEGIES

  • Prior to the event, research what social media channels attendees use frequently and assign a staff member to manage and update all brand profiles and websites during the function.
  • Photo booths and backdrops are popular features that often have high success rates. Design an eye-popping and engaging set where guests can take photos and then post them on social media. Make sure the backdrop ties-in to the company and create signage to encourage attendees to use hash tags that correspond to the brand or message. #Brilliant
McCormick Signage

 

FOCUS ON INTERACTIVE ASPECTS

  • Is your target audience the health-conscious, outdoorsy type? Add a fun challenge or competition like an obstacle course and hand out branded water bottles.
  • Looking to engage the artistic, creative crowd? Set up a station where guests can paint or draw, or hold a contest where they create a design incorporating the company logo.
IPW Partner Booth

 

BE SAVVY WHEN CHOOSING YOUR SWAG

  • When designing company-branded items like bags and T-shirts, make sure they're high quality, stylish and something an attendee would wear or use again.
  • Electronics such as mobile phone chargers, flash drives and headphones are always hot takeaways. Also think about heavy-use seasonal items like umbrellas, flip flops, gloves and hats.
  • Use swag to encourage early registration. Invest in a specialty item or gift bag the first 100 to 150 participants who sign up will receive, which will entice attendees to commit early.
Find more Choose Chicago tips and tools to promote your event.