As a unified voice in the travel industry, Choose Chicago and our partner hotels have a profound impact on awareness and visitation to Chicago. In order to increase annual visitation to 50 million by 2020, it is vital for our organizations to maintain a strong relationship.
Choose Chicago's Partnership Program for non-hotel partners has been redesigned to create a larger and more powerful network of partner organizations. Our hotel partners will see changes as well, including:
2012's $2 million regional advertising campaign marketed Chicago to key regional markets, including:
The campaign resulted in a 17% increase in bookings on Orbitz.com and generated 190,000 paid room nights. Our 12-week television and digital campaign, at a cost of $1.3 million, delivered 378,000 incremental hotel room nights and $207 million in total spending between May and September 2012 according to analysis conducted by Strategic Marketing & Research, Inc (SMARI).
In 2012, we distributed almost a quarter of a million Chicago Official Visitors Guide's out-of-market by poly-bagging them with issues of Indianapolis Monthly, St. Louis Magazine and Hour Detroit.
ChooseChicago.com's booking engine powered by Orbitz increased from 4,000 monthly searches to 16,000.
Our search engine optomization campaign for ChooseChicago.com saw a 497% year-over-year increase in traffic from the keyword search term "Chicago hotels."
Choose Chicago also attends roughly 70 trade shows and sales events per year. These ssales and trade missions include efforts locally and abroad, to increase Chicago's worldwide reach. Your investment in Choose Chicago will improve your ROI as we promote our destination globally.