Design trends are going big and impressive, with the goal
being to catch guests' attention and make an impact by using both large-scale
decor and curated aspects. Jeffrey
Foster, Senior Designer at full-service production agency Event
Creative, shares his tips on how to create an awe-inspiring look and feel
for your next soiree.
Rustic Touches and Bright Colors
Current design trends often incorporate what
Foster calls a "RustLux" look, which combines luxury elements with a rustic
feel, such as wooden tables paired with a pop art chandelier.
Bright, neon colors are also popular, which
bring a playful and child-like feel to the space and work especially well for
interactive and daytime events. Foster said it's important for people to design
with their goals for the event in mind. "Instead of just making a room pretty,
it's (about) highlighting (the brand) and getting their (ideas) across," Foster
says. "It's important to make the decor fulfill the (company's) message."
Design High, Not Low
Rather than incorporating logos on tables and
carpets and at the bar, Foster suggests focusing your branding on light
fixtures, banners and walls. "Put (your) money into things overhead," Foster
says. "Everyone sees them and it has more of an impact."
Become "Inspired By
the New Chicago"
When looking to tie-in the city's vibrancy and
excitement into an event's design, Foster advises planners to take cues from
the Chicago of today, not yesteryear. "Many times, (clients) want to have a Chicago
event and the first thing they want to do is a speakeasy," Foster says. "Be
inspired by the new Chicago: our arts, our dance companies, our museums, our
art collections and (our) lakefront."
Foster suggests showcasing the city's
architecture, which is home to works by Frank Lloyd Wright, Frank Gehry and
Skidmore, Owings & Merrill.
Themes and Trends for
- Festival Frenzy:
The explosion of music festivals has segued into the business realm, with many
events now designed to give attendees the freedom to roam and include multiple
ways for guests to engage and interact.
- Playtime: Be on
the lookout for more casual, playful events, where games and challenges are a
big part of the experience.
- Bold Colors and
Motifs Inspired by Rio: The Summer Olympics will be held in Rio de Janeiro
this year, bringing with it an influx of dance elements, vibrant hues and a
carnival-like feel to many forward-thinking functions.
- Breathe Deep:
Guests are also seeking a more calm, neutral-colored and outdoor-focused
atmosphere, with spaces to disconnect from technology and engage in the natural
- The Art Effect:
Brands and companies are now commissioning works of art, set pieces and design
features that are intended to amaze attendees at first sight.
Photos and article courtesy Event Creative